Zoom-in China Online Training Series (3): Understanding Tourism & Culture Industry in China
BACKGROUND According to the World Tourism Organization (UNWTO), before COVID-19, the contribution of China's tourism industry to the national economy was 9.3%, which was similar to the EU average (9.5%). The Chinese outbound travel market is notable for its large volume and rapid growth. Tourism from China to the EU has tripled in ten years. China has already become an...